To become Certified B Corp, a company must meet a set of standards and benchmarks around how workers are treated, how environmental impacts are managed, and how they work with underserved communities. B Corps are then legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This process helps consumers to distinguish between good marketing and good businesses. As America’s environmental and ethical consciousness has grown stronger, more and more companies are engaging in a practice known as greenwashing. This is when an organization creates misleading or false information that presents an environmentally responsible public image. Many consumers today believe that they are making better choices for the planet, when in fact they might just be unwitting targets of corporate greenwashing
